Opportunities
Senior Media Planner and Buyer
Description
As a Senior Media Planner and Buyer, you will lead the strategic planning and execution of integrated media campaigns for a diverse range of clients. You will be responsible for translating client goals into effective media strategies, managing significant budgets and ensuring every dollar spent delivers measurable impact.
FKA is the largest full-service marketing and advertising agency headquartered in Edmonton. We manage over $20 million in annual media spend and have earned more than 120 awards for creativity and effectiveness. Our clients include the Government of Alberta, The Brick, Edmonton International Airport (YEG), Alberta Cancer Foundation and the Edmonton International Film Festival.
Responsibilities
- Develop and execute integrated media plans across digital, social, broadcast and out of home channels.
- Negotiate with media vendors to secure optimal placement and pricing for client campaigns.
- Monitor and optimize live campaigns to ensure performance meets or exceeds established KPIs.
- Build and maintain detailed media flowcharts and budget tracking documents.
- Present media strategies and performance reports directly to clients and internal account teams.
- Stay up to date on media trends, industry tools and emerging opportunities to bring new ideas forward.
Required experience
- 5+ years of agency experience in media planning and buying.
- Proven experience managing integrated campaigns including digital and traditional media.
- Familiarity with digital platforms including Google Ads, Meta, YouTube and Google Analytics.
- Hands-on experience with media research and planning tools.
Capabilities
- Excellent verbal and written communication skills to present strategies and insights to internal teams and clients.
- Analytical thinking to interpret complex data into actionable media insights.
- Strong organization to manage multiple fast moving campaigns and deadlines simultaneously.
Assets
- Success in the first 12 months includes taking full ownership of a client portfolio and refining internal reporting processes.
- Experience with specific programmatic platforms or advanced data visualization tools.
The salary range for this position is $76,500 – $99,500. This is a full-time role based in Edmonton with a hybrid work model requiring three days in-office per week. We provide a comprehensive benefits package including extended health coverage and group RRSP matching.
FKA is a collaborative and supportive environment built around high performance. The agency operates with clarity, accountability and a focus on strong results. The work is fast-paced, expectations are high and you will be working alongside some of the strongest talent in the market. People here take ownership, challenge ideas and push for better outcomes.
Our work is grounded in our core purpose of Executing Ambition, helping people, organizations and communities realize their potential, and in our goal of becoming the most respected marketing and communications agency headquartered in Alberta.
FKA is actively integrating AI into how work is approached, from research and planning through to execution and optimization. You do not need to be an expert, but you should be comfortable using AI tools and open to evolving how you work as the technology changes.
We are an equal-opportunity employer, deeply committed to improving diversity in our workplace and industry. You can view our most recent diversity report and learn more about our approach to diversity, equity and inclusion: https://fka.agency/diversity-report
We respectfully acknowledge that our head office is located on Treaty 6 territory, the traditional lands of First Nations and Métis people.
Please submit your application by May 13, 2026.
Compensation
$76,500.00 - $99,500.00 per year